This guide provides step-by-step instructions on how to set up an Amazon selling account using a Wyoming LLC. It covers all legal, financial, and operational steps to get started.
1. Prepare Your Wyoming LLC Documents
Before creating your Amazon selling account, ensure your LLC is fully set up and you have the following documents:
- EIN (Employer Identification Number): Obtain an EIN from the IRS. This is required for tax purposes.
- Certificate of Formation: A document issued by the Wyoming Secretary of State proving the LLC’s registration.
- Operating Agreement: Although not mandatory, this outlines the ownership and operational rules of your LLC.
- Bank Account: Open a U.S. business bank account in your LLC’s name for financial transactions.
- Business Address: If you don’t have a physical office, use a virtual address service. A registered agent can provide an official address for your LLC.
2. Gather Required Personal and Business Information
Amazon requires both personal and business details for verification:
- Personal Information:
- Valid government-issued ID (passport or driver’s license).
- Contact details (email and phone number).
- Business Information:
- Legal business name (as registered).
- Business address.
- EIN for tax reporting.
- U.S. bank account details.
3. Visit Amazon Seller Central
- Go to Amazon Seller Central.
- Click on Sign Up to begin the registration process.
4. Choose a Selling Plan
- Individual Plan: Best for those selling fewer than 40 items per month. ($0.99 per item sold).
- Professional Plan: Ideal for established businesses planning to sell more than 40 items per month. ($39.99/month + additional fees).
For a Wyoming LLC, the Professional Plan is generally recommended for scalability.
5. Provide Legal and Tax Information
Business Information:
- Enter your Wyoming LLC name as registered with the Secretary of State.
- Provide the LLC’s address and contact information.
Tax Information Interview:
- Complete the tax interview in Seller Central by filling out the W-9 form.
- Use your LLC’s EIN.
6. Verify Identity and Documentation
Amazon will ask for the following to verify your account:
- Government-issued ID: Upload a clear copy of your passport or driver’s license.
- Bank Statement or Utility Bill: This must show your LLC’s business address.
- LLC Formation Documents: Upload your Wyoming Certificate of Formation.
Amazon’s verification process may take several days. Respond promptly if they request additional information.
7. Set Up Payment and Bank Details
- Add Bank Account: Link your LLC’s U.S. business bank account for payouts.
- Payment Method: Add a valid credit or debit card for Amazon’s monthly seller fees.
8. Set Up Your Amazon Seller Profile
Create a professional seller profile to build customer trust:
- Business Logo: Upload a high-quality logo for your LLC.
- Business Description: Provide a concise and engaging description of your business and what you offer.
- Shipping Preferences: Configure your shipping options, including handling times and delivery speeds.
- Return Policy: Clearly state your return and refund policies.
9. Configure Sales Tax Settings
- Register for State Sales Tax: If you’re selling to customers in states that require sales tax, register with those states’ tax authorities.
- Marketplace Facilitator Tax Collection: Amazon automatically collects and remits sales tax in most U.S. states. Review these settings in Seller Central.
10. List Your Products
- Create Product Listings:
- Add product titles, descriptions, and bullet points optimized for Amazon’s search algorithm.
- Include high-quality images that meet Amazon’s guidelines.
- Set competitive pricing.
- Choose Categories: Ensure your products are listed in the appropriate categories.
- Set Inventory Levels: Update your stock levels to reflect availability.
11. Launch and Manage Your Store
- Promotions and Advertising: Use Amazon’s advertising tools (e.g., Sponsored Products) to boost visibility.
- Customer Service: Respond promptly to customer inquiries and reviews.
- Performance Metrics: Monitor key metrics such as order defect rate, late shipment rate, and customer feedback.
Additional Tips for Non-U.S. Residents
If you are a non-U.S. resident setting up a Wyoming LLC to sell on Amazon:
- Registered Agent: Maintain a registered agent in Wyoming as required by state law.
- Virtual Address Services: Use a virtual address service for receiving mail.
- ITIN (If Necessary): Apply for an Individual Taxpayer Identification Number (ITIN) if required for tax purposes.
By following this guide, you can set up an Amazon selling account using your Wyoming LLC and start building a successful e-commerce business.